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Statistics for Data Science and Business Analysis

Artificial Intelligence has become the centrepiece of strategic decision making for organizations. It is disrupting the way industries function – from sales and marketing to finance and HR, companies are betting on AI to give them a competitive edge. AI for Business Leaders is a thoughtfully created course designed specifically for business people and does […]

Applying Data Analytics in Marketing

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. we will measure and identify satisfied customers to adjust product or service accordingly. To measure the customer satisfaction we will measure expectations, performance and disconfirmation of the offered product […]